On Point Leadership

TAMARA KENWORTHY, PCM, PRC
Principal and Founder

“Tamara has the ability to see things holistically as well as understand the necessary level of detail in a project, a rare attribute for an individual.”

Linda Sanda, Professional Facilitator

Creative, yet methodical. Strategic, yet analytical. On Point Strategies reflects founder Tamara Kenworthy’s marketing and leadership philosophy that balance is needed to inspire, create and deliver complete marketing solutions – with a laser focus.

Meeting a Marketing Need

Tamara founded On Point Strategies to bring focus to her clients by leveraging her passion for the ‘voice of the customer’ with her methodical approach to building a marketing program.

With 25 years of experience, having worked on both the client and agency side of the business, Tamara has an incredible depth of marketing planning and account management experience. Plus, as a seasoned market researcher, Tamara honed her ability to gather and analyze data, but more importantly, provide marketing recommendations that challenge the status quo. As a professional facilitator and moderator of — literally — hundreds of focus groups, interviews, retreats and annual meetings, Tamara loves finding those ‘aha’ moments for clients. To top it off, Tamara has proven her ability to unleash the power of a full-service creative team — from copywriters to graphic designers to Web developers.

Tamara continually gets high marks from clients on her marketing and research work, as well as the ability to build solid client relationships. And she loves mentoring young marketing professionals, to pay back for the many mentors she's had along the way. And that’s just in the office!

Leadership in Her Profession

Beyond her business, Tamara plays an active role in her industry and is a frequent speaker on several marketing topics. Here are just a few of her marketing stats:

20-year member of the American Marketing Association (AMA)
AMA Professional Certified Marketer (PCM)
Past president of AMA Iowa Chapter
Market Research Association (MRA) member
MRA Professional Researcher Certification (PRC)
National Technology Committee member for MRA’s Interactive Market Research division (IMRO)

Leadership Outside of the Office

In between her marketing activities, Tamara also actively participates in her community by being a civic and charitable member extraordinaire!

Greater Des Moines Partnership, Regional Development Board
West Des Moines Chamber member
Alumni member of both the Greater Des Moines Leadership Institute and ABI’s Leadership Iowa
Des Moines Playhouse Board of Directors
Past president of Metro Arts Alliance
Rotary DMAM Club member
West Des Moines Community Enrichment Foundation

Tamara stays close to the heartbeat of her industry and community so that she’s always learning and discovering ways to serve you better. Whatever the trend or innovation, Tamara’s on it and able to leverage the power of her marketing and research team to help you exceed your marketing goals.

Tamara's Fun Facts

Boone, Iowa: Born and raised
Iowa, Ohio and Florida: States she's lived in

UNI: Undergraduate degree

University of Cincinnati: MBA degree
25 years: Marital bliss
Bill Riley Talent Show: Performed on show and at State Fair for 13 years straight