Expertise


On Point Strategies provides you with insights and analyses, not just facts and assumptions, to these types of crucial questions that every organization should be asking themselves, no matter the size of company.  
  • How do we differentiate our company from the competition?
  • What are we doing to focus on the Customer Experience?
  • What does our brand really say about our organization?  Are we following through on our brand promise?
  • How do we identify our target audience(s) in today’s fragmented society?
  • How do we better understand our customers and what motivates them?
  • How do we determine the best marketing tactics for our business?
  • How do we keep up with the dynamics of the ever-evolving marketing mix?
  • How do we engage all of our employees and ensure our external and internal marketing programs are aligned?
If you need to create an entire marketing communications program or complete a special project, we’re here for you with over 25 years of experience in corporate, non-profit and government marketing.

Mix and match these services to meet your needs.  Click below to learn more about each of these service areas, including client success stories in their own words.

·       Market Research

·       Marketing Communications Programs

·       Personal Marketing Planning

Business and Industry

On Point has worked across a range of business and industry, including:
  • B2B
  • B2C
  • Financial Services & Insurance
  • Health Care
  • Retirement Communities
  • Technology Companies
  • Professional Service Firms
  • Architecture & Construction
  • Non-profit Organizations and Trade Associations
  • Economic Development
  • Government Entities
  • Tourism, Arts & Culture

 

Client Testimonial
Technology Association of Iowa


The Technology Association of Iowa (TAI) has had the privilege of working with Tamara Kenworthy and her firm, On Point Strategies, since our educational foundation initiative (HyperStream) began in 2007. They were able to understand our mission critical needs, forecast industry trends and develop an agile and thorough marketing plan through extensive market research and numerous focus groups. Our team continues to benefit from On Point's expertise and meticulous attention to detail during every phase of HyperStream’s program development.

We are able to reach our target audiences and successfully roll out a marketing program that is destined to become a national model.  On Point Strategies excels at incorporating the client’s vision and operational details into the marketing plan and campaign, so as to deliver a project that is excellent, as well as on-time and on-budget.

Leann Jacobson
President

 

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