Strategic Marketing Planning
You wouldn't take a vacation without directions and an itinerary, would you?
The most important aspect of a company's marketing program is ensuring it is based on a comprehensive and targeted marketing plan — a plan that is results-oriented. On Point Strategies has a wealth of experience in creating marketing plans for a diversity of business and industry. Marketing plans that achieve RESULTS!
On Point Strategies uses a methodical process that is challenging and fun in guiding teams to think beyond what is safe and expected. What sets us apart is our expertise in market research — the ability to build research methodology into the planning process when and if appropriate.
On Point offers a depth of expertise in the facilitation of strategic sessions, as well as customized programs and services including:
- Facilitation of:
- annual meetings and retreats
- creative brainstorming and ideation sessions
- focus groups and interviews
- leadership roundtables
- and more
- Facilitation of brand development and positioning
- Integration and direction of market research projects in alignment with a company's marketing objectives
- Strategy development in collaboration with creative team
- Marketing plan development, including:
- Setting vision, mission and measurable goals
- Establishing point of differentiation
- Competitive intelligence and analyses
- Listening to the 'voice of the customer'
- Prioritization of target audiences
- Developing a message strategy
- Establishing unique Customer Experience
- Identifying most effective strategies and tactics
- Aligning with budget and timeline
- Ensuring accountability for measured success
Contact us about working with your leadership to gain focus on your organization's vision — a roadmap to marketing excellence!
Client Testimonial
StruXture Architects
Our firm was on the brink of significant change, with some older partners nearing retirement. The problem was how to manage that change without negative impact on the firm’s operation or success. We realized that this conversation was too important to attempt without a facilitator, so we hired On Point Strategies to assist us in this process.
Tamara Kenworthy at On Point Strategies first had individual conversations with all members of the firm in our two offices to get some background of personality and potential. We then worked through a series of open conversations with the partners, and arrived at a workable solution that maximizes the outcomes of this transition while minimizing its disruption.
Tamara brought calm and focus to the conversation. She has great intuition and insight into the personalities of the office, and gracefully brought us to a final plan that excited everyone in the firm. She did not force or direct us, but rather led us with great skill and good humor. I recommend her without hesitation for any company planning.