Personal Marketing Planning
You can develop a brilliant marketing strategy. You can execute it with flair. But if you and your team do not deliver what your customers expect flawlessly, everything will fall flat.
Personal branding has been a buzzword for years now, but personal marketing planning takes it to a much deeper level in your organization. Personal branding is more about individual attributes aligned for personal career success. Personal marketing planning takes the foundation of personal branding but aligns it with a company's vision and mission. It engages your employees so they take pride in being Ambassadors for your company.
Every Employee Has a Role to Play
Each and every employee in an organization has a role to play in marketing. On Point equips your team to make good on your brand promise with an emphasis on how to leverage each and every individual's goals and strengths to build the business. Personal marketing planning applies On Point's planning model to individuals to create maximum alignment and continuty with the company's brand for exquisite implementation.
The full cycle of personal marketing planning includes:
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In alignment with the company’s marketing plan, a personal marketing plan also has measurable objectives, a timeline and tracking mechanisms so there is accountability to the program.
Contact us to learn how On Point Strategies can work with your leadership in constructing a personal marketing program for your employees, as well as serving as a marketing coach for your emerging leaders.
Client Testimonial
Duncan, Green, Brown & Langeness
Law Firm
On Point Strategies worked individually with our associate attorneys to integrate a marketing mindset into their emerging law careers. The firm believes that it is important for the younger attorneys to develop a marketing plan early in their career in order to ensure a solid and successful practice for the long-term.
On Point Strategies helped the associates think about their strengths and weaknesses, as well as their opportunities for growth. Each associate developed his/her own personal marketing plan that leveraged their individual strengths and interests, aligned with the firm's overall practice. Measurement tactics were included for progress tracking purposes.
Each associate has a mentor that reviews their personal marketing plans on a quarterly basis to ensure progress is being made. The associates enjoyed the planning process and appreciated the interest by the firm in their career.
Having the experience and professionalism exhibited by On Point Strategies kept the project focused and task oriented. We appreciate the one-on-one services provided to our attorneys. On Point Strategies has created the framework to allow us to pursue our marketing goals.